The post NEXT STEPS for organizations that experienced EXTREME GROWTH in 2020 & 2021 appeared first on Bloomerang.
This article originally appeared in Bloomerang. See the original article here.
Our greatest barrier is the scarcity of money. Or so we have been told.
Charitable giving had a record-breaking year in 2020 at $471.44 billion. Yet, in 2021, but for the notable exception of Mackenzie Scott, donations towards initiatives benefiting Black and Brown communities weren’t a priority for the nation’s top 50 donors. What’s more, $1.3 trillion sits in the corpus of foundations, and donor-advised funds (DAFs) total close to $160 billion. The wealthy individuals who give to these foundations have already received tax deductions for their donations, yet most of these funds are, at least for the time being, invested in stocks, bonds, or hedge funds, with only a small percentage reaching social justice groups.
Again, lack of money is most assuredly not the problem. The top one percent of US earners continue to accumulate enormous wealth—the nation’s billionaires saw their wealth rise by $2.1 trillion between March 2020 and October 2021. But consistently, those who hold this wealth have opted not to provide movements with the resources they need. For example, two years ago, the Washington Post looked at the 50 wealthiest Americans, who had a combined collective net worth of $1.6 trillion, and “found that their publicly announced donations toward COVID-19 relief efforts amount to about $1 billion, which is less than 0.1 percent of their vast personal wealth.” In other words, the overwhelming majority of the wealth generated at the top is being hoarded, rather than being invested in philanthropy of any sort, let alone racial and economic justice.
The silver lining is that community leaders are creative, making use of philanthropic resources where they can, but figuring out other ways to resource their communities when philanthropic funds fall short. In the past year, we have connected with many such Black and Brown leaders who are trailblazing new economic interventions through the social finance intermediary, Possibility Labs, which we co-lead. These leaders are experimenting with solutions that aim to replenish our scarce resources by nurturing relationships and subverting the systems of oppression that hold all of us back. Below, we offer vignettes from four movement organizations that are changing the landscape by developing inspiring, community-led models that build power, wealth, and social justice.
Nikishka Iyengar and her colleagues at Groundcover—a project and forthcoming fund of the Atlanta-based worker-owned cooperative, The Guild—build community wealth through community-owned, equitable real estate; business development programs focused on cooperatives and other small businesses; and access to capital. At times, this mission can feel overwhelming. Iyengar believes, however, “How you do it is as important as what you do.”
Groundcover’s pilot project is a community-owned, mixed-used property—a 7,000-square-foot commercial space that has been abandoned for nearly a decade in a gentrifying, historically Black neighborhood. The project is financed through a combination of money from investors supportive of a solidarity economy who provide low-cost capital, along with community shares that are priced low ($10 to $100 a month) to be accessible to community residents. The goal is to restore the building’s economic viability through a community ownership model. The co-op is expanding the property to 21,000 square feet by constructing two additional stories. The building will include permanently affordable housing, a grocery store bringing high-quality provisions to a food desert, a community gathering and co-working space, and three small commercial kitchens to scale restaurateurs without brick-and-mortars.
Groundcover is designing and planning the property in collaboration with community members—often starting design sessions by asking them, “What are y’all wanting to see out here? This project is going to be owned by you all.”
As Iyengar explains, “The current, top-down, charitable giving model—where mostly white, wealthy donors give to Black and Brown communities—neither builds up the self-determination of those communities nor tears down existing power structures that keep them locked into the status quo. It doesn’t get at any root cause analysis of how we ended up here in the first place.” Iyengar continues, “If you leave the same systems in place and just improve access to the same systems, you are going to end up with the same results.”
Groundcover’s pilot project is structured to build wealth and power for Black and Brown communities. When construction is complete, the property will move into a community stewardship trust, and anyone in the zip code can buy shares of the property for as little as $10. All profits generated will be returned to community investors rather than developers. Community investors will be paid back through annual dividends and the property’s appreciation. Further, the property is taken off the speculative market so it can’t be sold for the highest dollar in the future.
Ain Bailey is the founder of New Seneca Village (NSV), a nonprofit retreat space for women and gender-expansive BIPOC social justice leaders. During her inaugural residency, Bailey is using her “free-time” to support 37 leaders who work on a range of issues, from housing and economic justice to Indigenous land rights, policy advocacy, and more. As the program grows, more leaders will be invited to “come together in gorgeous nature, share with one another, and lean into their own restorative practices.”
The group Bailey founded is named after Seneca Village, the 19th-century multicultural community founded by free African American landowners and later destroyed to make way for New York City’s Central Park. The group’s mission is to foster spaciousness, a sense of connection, and collective restoration while allowing each leader reprieve from the persistent grind of justice-focused leadership. Alongside lodging, food, time in nature, and connection with a network of changemakers, each leader may access up to $1,000 for transportation in addition to $1,250 for child-care, elder-care, pet-care, or any other “back-home” costs that would keep them from exploring or re-engaging with restorative practices.
Bailey is fortified by her confidence that abundance is possible. Practices that support this vision include salary parity, transparency, and community governance, with organizational plans calling for NSV to be governed by a board of BIPOC leaders. Future goals include building a restoration-centered village on land stewarded by a mission-driven land trust, co-created with the Indigenous community on whose land it is located.
Visible Hands began with a mission to support BIPOC and women tech entrepreneurs; combat bias in the investment world; and build generational wealth in historically overlooked communities. When the group’s general partner, Daniel Acheampong, learned that only 10 percent of all venture capital went to people of color or women, he thought of his three sisters: “If any one of them were to build a company, the chances of them becoming successful gets significantly diminished by virtue of gender and color.”
Acheampong and co-founders Yasmin Cruz Ferrine and Justin Kang are entrepreneurs of color themselves and created a BIPOC-oriented venture capital fund that aims to change these statistics. To do so and form Visible Hands, they tapped their networks, as well as corporate racial justice funds created in the summer of 2020, to create a fund that can engage BIPOC and women entrepreneurs at the earliest stages of their startups and support them through a 14-week accelerator program to ensure a generous flow of financial, social, and inspiration capital. The group automatically invests $25,000 in all founders accepted into their program. Through a SAFE (Simple Agreement for Future Equity) structure, Visible Hands receives a modest 2.5 percent equity share in each founder’s startup. As founders get more traction and maximize profits, they have an opportunity to receive up to $150,000 in additional investments.
The accelerator program, which operates virtually and supports 35 founders, surrounds each founder with mentors and peers at the most isolating stage of building a startup. Amirah Raveneau-Bey, a member of the accelerator cohort and CEO and co-founder at The Home Dispatch says, “The step-by-step personalized structure of ‘let’s solve a concrete problem in your business’ is the reason why Visible Hands is special and just totally different.”
Acheampong says it is not difficult to find entrepreneurs of color who merit investment; traditional venture capitalists don’t find them because the criteria they use to determine who is worthy of investment is biased. Acheampong notes that this “can be as stark as: ‘This person is white. This person is young. They probably went to an Ivy League school. They were able to get $200,000 to $500,000 from friends and family. They’ve been able to get a ton of users on their product. This is probably a good investment. Maybe this is the model we should always look for.’ That’s why 70 percent of venture capital dollars go to white men.” Acheampong recognizes that burgeoning Black, Brown, and women tech entrepreneurs are often the friends and family for their own communities and do not have generational wealth to give them their start. With the social, inspirational, and financial capital that Visible Hands provides, underrepresented founders will have a strong foundation upon which to build future investments and grow their innovations.
The Kheprw Integrated Fund (KIF), created by Kheprw Institute, is a charitable investment fund designed to bridge the gap between capital markets and community wealth building. Kheprw weaves together empowerment, education, and economic and environmental interventions to build self-determination, self-actualization, and self-mastery for Black and Brown communities. The life force behind the 20-year-old institute is team of parents, grandparents, and others with a commitment to family, community, and nurturing.
Co-founder and Executive Director Imhotep Adisa lives on the Boulevard Campus where Kheprw owns three properties that serve as dormitory and virtual meeting spaces during the pandemic. Most of Kheprw’s conversations with community members and funders happen on his front porch. He describes just how much trust goes into connecting recipients to their trust-based loan fund:
Last night, a couple of community members came by the porch. One young lady who’s been with us about a year got fired from her job on Monday and was not in a good place. We huddled and said, “Get her over to the porch every day this week.” She came over. She’s looking for a job. I took a piece of my budget—as small as it is—and said, “Okay, your job is to go to this conference and interview people for our community wealth building stewards.”
While she was here, we had a member from the arts council, who came up and said, “Do you guys think we can collaborate on providing some bridge capital for artists who get projects with us but don’t have the dollars to put the project together before they get paid? Can we talk about the Kheprw Integrated Fund to support local Black and Brown artists?”
So, I said, “Well, how much money is it?”
They said, “Oh, maybe $4,000 every six months.”
I said, “I’m sure we can have a conversation about how to support artists in our communities.”
While they were sitting there, the young lady was on the porch. She is an artist and studied financial management. The arts council person said, “We have an internship available—20-30 hours a week. We’re looking for somebody who has some financial background.” So out of that relationship, we connected her to an opportunity that significantly improved her mental health.
As Adisa summarized, “That’s a day in the life—and it’s not separate from living. It’s a way of living and being. But culture is maintained through institution building. We’re creating an infrastructure and institution that allows us to live and model our vision.”
When asked whether things have gotten easier or harder after two decades, Adisa laughs. “You mentioned white supremacy, and hell is always hard,” but that hasn’t stopped the work. “Anytime that I feel like it’s getting too hard, I go back into spaces where I have even less of a voice—organizations that are controlled by white males, or places where it is difficult for people of color to bring about authentic change.” He adds, “After I do that a couple of times a week, back to my front porch.”
The four vignettes above provide some snapshots of what is possible. These leaders are addressing complex problems with comprehensive long-term solutions—their organizations exemplify the importance of building trust over time and the racial healing that is necessary for sovereignty. They also reveal the importance of shifting philanthropists’ and activist’ mindset and practice. As illustrated in the graphic below, this means a shift from a “giving” model to an “investing” model, or, in other words, from a “program” model to an “ownership” model.
Another tool to enable movement organizations to build community ownership and community wealth is to restructure the way transactions between philanthropy and nonprofits occur. As the above chart illustrates, this means shifting from a model based on philanthropic grants and donor reporting to a model that focuses on building the long-term wealth-generation capacity of the movement group. For example, a $600,000 contribution over a three-year period is typically deployed at $200,000 per year with an “intent” to contribute $600,000 in three years. However, an “intent” is different from a “commitment.” While an “intent” allows recipients to book only $200,000 each year, a “commitment” enables them to book the entire $600,000 on their balance sheets in the first year, attracting more funding from other investors by improving organizational balance sheets.
Organizations must also adopt innovative technology and capacity-building tools so they can receive and deploy larger investments to experiment with more complexity and agility. We’ve witnessed many “no’s” under the guise of “what you want to do is too complex,” not because of what organizations want to do, but because data integration and automation systems don’t exist in instances where transparency and real-time data are necessary for responsive fund administration or other resourcing initiatives. Designing such systems requires significant investment and time. But those investments are critical to freeing up time for strategic community power and economy building work.
Co-creating a just world is not a dream anymore. It is already happening. Instead of focusing on figuring out how communities can self-govern, it is important to recognize that BIPOC communities are already self-governing. The real challenge, however, is, How do we challenge the status quo instead of maintaining it?
To build a new economy where all people and the planet can thrive requires accepting greater risks. For those in philanthropy, this means changing with and for movement leaders now.
This article originally appeared in the Nonprofit Quarterly. See the original article here.
“By choice, or out of necessity, how people make a living is undergoing fundamental change,” said Marina Gorbis, Executive Director of the Institute for the Future (IFTF), a 50-year-old nonprofit research and educational organization based in Palo Alto, CA. Her remarks closed the IFTF’s 14th annual conference, held this past April at The Center for Transformative Action at Mills College.
The conference, titled “The Great Awakening: Redefining Work, Values, and Purpose,” featured current questions, problems, and opportunities regarding the world of work. In light of the intense economic shift underway as workers continue to resign in record numbers and the labor movement experiences renewed energy, the conference sought to identify shifting perceptions about work, values, purpose, and justice. Its wide-ranging audience and participants—including grassroots leaders, business owners, politicians, social movement activists, and entrepreneurs—shared their insights, successes, and struggles to survive during unprecedented times.
Featured speakers included directors and leaders at several major nonprofit organizations—including the Institute for the Future, Common Future, Jobs with Justice, the Ford Foundation, Conscious Culture, and others— all of whom iterated variations on Gorbis’ concluding theme: “The way we work is not pre-ordained.”
In 2021, Amazon CEO Andy Jassy made almost $213 million, or 6,474 times the company’s median worker salary of $32,855. The company claimed that the lion’s share of that number came from a stock award that Jassy received when he was made CEO after Jeff Bezos stepped down. This practice is not particular to Amazon: in the past three decades, CEO pay has soared by over 1,322 percent, while typical worker compensation has risen only 18 percent. These figures are so disproportionate because stock options have become an outsized form of compensation for those in the C-suite.
What this means, Marina Gorbis explained in her keynote address, is that while income inequality is a popular paradigm for understanding what is wrong with the economy, wealth inequality is ten times worse. Wealth derives in large part from income, but it also consists of assets such as pension funds, savings accounts, and homeowner equity. Before the onset of deindustrialization in the 1970s, which was accompanied by a political assault on the labor movement, jobs in the US afforded those workers who were allowed to belong to unions benefits and security, creating the middle class. In contrast, according to research done by IFTF’s Equitable Enterprise Initiative, most businesses in the US today do not enable their employees to build wealth for long-term economic security.
To understand why work has changed, we must look to the economy at large. For one, newer platform technology companies—such as Uber, Airbnb, and Snapchat—are much smaller than the manufacturing giants of decades past. Some of America’s wealthiest, highest-wage companies—including Apple and Microsoft—have fewer than half a million employees. For example, Meta Platforms, better known as Facebook, employs just over 70,000 staff, with an average salary of over $250,000. In contrast, mega-corporations like Amazon and Walmart, which together employ over three million people, pay median salaries of around $30,000. This means that the largest employers in the United States are low-wage ones.
The organization and operation of the wealthiest businesses in the US drive both income and wealth inequality, Gorbis stated. The only solution to rectify this inequality is a shift towards more equitable enterprise, defined by IFTF as “business structures and strategies that equitably distribute economic assets among those who contribute to the value of the business.”
The keynote address emphasized that the way we work can change because it is based on things that are always in flux: social and cultural norms, available technologies and scientific knowledge, regulatory regimes, power dynamics, labor availability, and the social safety net. Work has been shifting towards an “asset-poor” model, Gorbis explained, ruled by short-term contracts, poor pay, and minimal benefits, and constituted by piece-meal tasks—a trend that will eventually reach all sectors.
How do we rework the future? As an organization, IFTF’s mission is to offer skills and context to forecast what will happen in the economy, public policy, and technology. “As futurists,” Gorbis declared, “we’re not just looking at the future. A lot of our work is going into the past and understanding history, and why this is happening in larger patterns.” To guide this work, the Equitable Enterprise Initiative maps out the following levers with which to shape economic transformation:
Guided by these questions, the nonprofit sector can mitigate inequality by transforming the economy, labor, and technological infrastructure.
About a year ago, UK think tank Autonomy released a report on a groundbreaking experiment: the four-day work week. The trial was conducted in Iceland with 2,500 participants—more than one percent of the country’s workforce—and was a massive success. Participants reported lowered stress levels, more energy and focus, and better work-life balance. Supervisors too said that employees were happier and worked harder.
The four-day work week and other workplace policy changes were discussed at “Transforming Time and Space: Organizational and Policy Innovations that Center Human Wellness,” a panel moderated by Alex Soojun-Kim Pang, Global Programs Manager at 4 Day Week Global—the nonprofit coalition that ran the Iceland trial. Four US-based nonprofit panelists discussed their experiences with workplace changes that were implemented to enhance employee wellbeing. Hilary Abell, co-founder and Chief Policy and Impact Officer at Project Equity, an organization that builds economic resiliency in low-income communities, set the tone: income and wealth inequality, the worsening racial wealth gap, and the decline and concentration of homeownership are all happening in a financialized economy where working people lose and investors win big.
In this context, we have an opportunity to “examine assumptions” about organizational structure and policy, said VP of Common Future, Joanna Lee Wagner. “As an organization that often speaks truth to power—whether it’s to philanthropy or funders, or just the way that nonprofits operate in general—we really saw it as a chance to look into and challenge these assumptions.” Common Future is mostly led by women of color. Changing its priorities to include the team’s wellness was a way to better realize the organization’s project of realizing racial and economic justice. Policy changes aim to recognize the “invisible labor that is involved, not only in the work that we do…in a justice-oriented organization, but also the invisible labor that happens at home as caretakers, as leaders in our community.” It isn’t just about changing working hours, the panelists agreed, it’s about changing our attitude towards work and what makes a good worker.
“Business as usual is not only no longer appealing—it’s no longer effective,” said Heatherly Bucher, Executive Director of Conscious Culture. Bucher encouraged managers and leaders to follow the organization’s motto to “bridge execution with humanity,” warning that prioritizing productivity at the expense of employees leads to burnout. Instead, organizations can use time as a “forcing function,” limiting hours to get work done in less time while also allowing for leisure.
Revaluing time at work is a win-win for both organizations and the people that work at them. When asked to share her experience working at a company with a four-day workweek, Panelist Tamilore Oladipo, a content writer at Buffer, put it succinctly: “I have more time to be a person outside of work.”
What could workers do if they had more control over their time? Right now, most US employees work at low-wage jobs with long hours, leaving them little time for leisure, let alone participation in civil society. If workplaces are run in undemocratic and authoritarian ways, so are the societies in which they exist and operate.
In a “fireside chat,” Sarita Gupta, Director of the Future of Work(ers) at the Ford Foundation, and Erica Smiley, Executive Director of Jobs with Justice, discussed the economic piece of democracy, how to actualize the vision of multiracial democracy in the US and how working people can apply their collective bargaining power outside the workplace. “What would it take for the majority of working people to negotiate their conditions, not only with their employers, but also with the other powerful entities that control their lives?”
Centering the struggles of people who have been historically left out of labor protections is a strategy to combat the ways that government and capital reproduce racism and other forms of exclusion. Gupta pointed to the domestic workers’ movement as key to understanding the central role of the labor movement in struggles against white supremacy and gender discrimination. “We should be clear that there is entrenched white supremacy and patriarchy that has shaped labor laws in this country,” Gupta explained. Domestic workers, like nannies, are excluded from some of the most foundational legislation for worker rights, such as the National Labor Relations Act and the Fair Labor Standards Act. This deliberate exclusion, which also applies to agricultural workers, is a direct legacy of sexism and of slavery and political compromises between politicians who sought to appease plantation owners during the formation of the New Deal.
In the last decade, however, the National Domestic Workers Alliance (NDWA) has advocated for and built a strong movement to secure basic protections and benefits for house cleaners and care providers. The organization has won standards for fair treatment—such as the Domestic Workers Bill of Rights, for example, which requires employers to provide workers with written agreements covering wages, benefits, sick leave, and other matters pertaining to employment—in 10 states.
This work is not happening in the policy arena alone, Gupta added. NDWA has also advanced changes to Handy, the biggest online platform for cleaning workers, where housecleaners can book cleaning jobs and other domestic employment. The Gig Worker Advocates of the NDWA piloted an agreement with the app that guarantees paid time off, a $15 hourly minimum wage, occupational accident protections, and monthly meetings to discuss workplace issues—the first agreement of its kind negotiated with a platform company.
Pointing to a map titled “Path to Power,” which provided a visual overview of civic engagement, labor protections, and democratic participation in the US, Smiley explained that one of the most exciting aspects of NDWA’s Handy campaign wins is that they happened in states like Florida, Indiana, and Kentucky, where the erosion of democratic standards is highly advanced. In other words, workers living in places where unions and progressive politicians have limited political power turned a policy weakness into a protective agreement.
Smiley turned to the efforts of essential workers in Harris County, TX— including construction, airport, and retail workers—who built a coalition during the COVID-19 pandemic to advocate for their collective rights outside of traditional labor protections. After being defined as “essential” to the economy, these workers—who were historically underpaid and undervalued—enjoyed newfound political visibility. “They went from a position of exclusion to a position of power,” Smiley explained, demanding decision-making power and negotiating with the government and their respective industries over safety protocols, compensation, and protections.
When Texas was hit with a terrible ice storm in the middle of the campaign, workers fought even harder, pointing out that they were more essential than ever. Working through a pandemic and an extreme weather event, they proved that their contributions to the economy were indeed indispensable. They broadened the scope of their efforts and solidified the case for an essential worker board, which would address workers’ experiences during any crisis, not just the one brought on by the pandemic. What the pandemic proved, Smiley concluded, “is that we’re all better when working people have decision-making ability.” Smiley laughed. “It’s so simple.”
In a healthy democracy, everyday people find power in their collective voice and actions. Smiley and Gupta highlight such collective action in their forthcoming book, The Future We Need: Organizing for a Better Democracy for the Twenty-First Century, pointing out the various contexts and strategies in and through which working people have won better work conditions and more power and autonomy in the workplace.
Overall, the conference drew together these threads of rising inequality, redesigning workplace values, and building worker power. In their mission to realize social equality, nonprofit organizations have an opportunity to change their workplaces and campaigns to reverse inequality, reflect their stated values, and encourage democracy. The event was an excellent overview of the work it will take to do so, and the urgency of the project.
This article originally appeared in the Nonprofit Quarterly. See the original article here.
One of the most common questions that we get about new donor acquisition is, “How can I recoup my investment?”
While there are several answers to this question, getting a return on your investment (ROI) really starts with two key things: new donor retention and second gift conversions.
You might be thinking that attracting first-time donors is what matters most in an acquisition campaign. If so, you’re probably dedicating your time and resources to the fundraising strategies designed to attract those donors.
However, while that first gift is incredibly important, this is also the time to be thinking about how to get that second gift or “golden donation” from your first-time donors. Yes, you should be thinking about this before you acquire them!
In fact, unless you think through your second gift strategy, you may end up with a bunch of one-time givers, which is not going to fulfill the purpose of your acquisition campaign or help as much with your longer-term ROI.
So, how do you set a second gift strategy? You start by focusing on your end goal and asking yourself, “Am I bringing in the donors of my dreams? If not, how can I do so?”
The issue that most nonprofits face is they acquire a donor in one channel and hope to convert them to a different channel later on. While we hate to say it, “hope” isn’t an actual acquisition strategy. You need to take the right steps to create a plan that converts them into donors and encourages them to give again in the future.
Another important element of an acquisition campaign is adding new donors to a Welcome Email Series. This email series is in addition to the automated acknowledgement email you send immediately after they make their donation; in that email, you should provide a receipt for their donation and thank them for supporting your mission.
Although the cadence will vary on what works for your supporters, you should start by sending the first two or three emails within a day or two after they make their first donation. After that, see how they respond—what your open and click-through rates are—when you send the rest of your series every other day or so. If you’re seeing lower open and click-through rates than you’d like, one thing to adjust is the cadence; try sending the emails a little more spread out.
When making the second ask, you can take two approaches: You can either ask for a single gift or a monthly or recurring gift. How do you decide which ask to make? A lot of organizations segment which ask to make based on a new donor’s first gift. If the first gift was smaller—for instance, less than $20—you may want to ask for a smaller monthly donation like $7 per month. If the first gift was larger, then asking for a second one-time gift of a similar size could be the best strategy for your organization.
You need to take the necessary steps to ensure you aren’t just catching and releasing the new donors that you worked so hard to acquire. Why? Because the only true way to recoup the ROI of your acquisition campaigns is to convert these newly-acquired donors into long-term givers.
See how Bloomerang’s Online Giving tools make it easier for new donors to give to your nonprofit.
The post How To Avoid A Catch-And-Release Acquisition Strategy And Create One That Retains New Donors appeared first on Bloomerang.
This article originally appeared in Bloomerang. See the original article here.