[ASK AN EXPERT] If you can’t call and thank every donor, who should be priorities?
Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach, also known as Charity Clairity. Dear Charity Clairity, I know calling donors to thank them is a good idea. But as a practical matter this seems awfully time consuming, especially for a small shop. If you can’t call everyone, who