In this short post, I’ll give you an example of a successful and effective end-of-year appeal. I hope this example saves you time when you sit down to work on your appeals! I recently had the opportunity to share feedback with an independent K-12 school on their end-of-year appeal. Here’s the appeal they shared with
Recent years have seen a rise in anti-democratic extremism, hate speech, and violence in the U.S. In 2019, the FBI documented hate incidents at an all-time high, not only in numbers but with increased levels of violence, including murder. As concern about these problems has grown, the search for solutions has led to questions about
This post is part of a series on limiting beliefs. Read the previous posts on believing that your story doesn’t matter, thinking that success is selfish, being in a victim mindset, living in fear, and thinking you have no time. In my previous posts, I addressed a host of self-limiting beliefs that keep us from
Have you developed nonprofit donor personas? Are you basing your strategy decisions off of them? If so, I recommend moving away from those donor personas and toward donor identities instead. Think about it: Those personas may have been carefully crafted—Soccer Mom, Busy Businessman, Widow, Millennial—but those personas only touch on a small part of your
Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach, also known as Charity Clairity. Today’s question comes from a nonprofit employee who wants advice on whether or not it’s a good idea to announce and share a financial goal for their fundraising campaign. Dear Charity
