Ghenady, CC BY 2.0, via Wikimedia Commons Nationwide, the past year and a half has been marked by both COVID-19 and a rising movement against anti-Black racism. Both have driven home the dire need to advance equity. In western Massachusetts, the Community Foundation of Western Massachusetts (CFWM) affirmed our commitment to racial justice work and
Turn New Supporters Into Strong Supporters First impressions are important. A donor’s first experience with your organization should be a good one as it can be the difference between turning them into a repeat supporter or someone who gives once and never again. Studies show that donor retention is one of the best ways to
This is part three in a six-part series. Read part one and part two. In part one of this series, I outlined my top six fundraising strategies for 2021: Investing in digital-first fundraising and marketing communications Mastering online user experience and messaging Mastering relevant content marketing Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major
Whether you are new to grants, and re-evaluating how your organization seeks out grant funding, Rachel Werner will go through what you need to know to become more grant ready. Full Transcript: Steven: All right, Rachel, I got 2:00 Eastern. Is it okay if I go ahead and get us started officially here? Rachel: Mm-hmm.
An M+R benchmarks study found that nonprofit text messaging audiences grew by 26% in 2020, outpacing growth for other popular channels like Facebook and email. To examine just a few reasons why: Text messaging allows for 1-to-1 communication, giving it the upper hand over social media. Text messages have a higher open rate and response
