So you want to start up (or restart) a donor acquisition program. First of all, congratulations! The reality is, whether you are trying to grow a new file or stop attrition on your existing file, there’s no better way to obtain and keep new donors than with a well-executed donor acquisition program. But where do
Any experienced marketer would tell you that understanding one’s audience is key to success in communication. When creating a strategic communications plan, it is important to identify your goals for each particular communications effort. After you identify the goals and objectives of your communication efforts, you can identify an audience. Brainstorm different groups of people
We are witnessing the rise of a new generation of donors and nonprofit employees. Brian Solis, Global Innovation Evangelist and Digital Anthropologist, calls this Generation Novel, or Gen N. This is an evolution, accelerated by the COVID pandemic and social upheaval, from what he previously called Generation Connected, or Gen C. The digital revolution created
Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach, also known as Charity Clairity. Today’s question comes from a fundraiser who needs advice on how donor-advised funds should be recognized in their annual reports. Dear Charity Clairity, I appreciated reading your guidance re: donor-advised funds
Dr. Renee Rubin Ross will provide concrete steps organizational leaders can take to plan strategically, building investment, ownership and fundraising. Full Transcript: Steven: All right, Renee, is it okay if I go ahead and get this party started officially? Dr. Ross: Yes, absolutely. Go. Steven: All right, cool. Well, good afternoon, everybody. And if you’re
