[ASK AN EXPERT] What’s Better: Asking For Too Little Or Too Much?
Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach, also known as Charity Clairity. Today’s question comes from a major gift fundraiser who wants advice on whether it’s better to ask for too little or too much. Dear Charity Clairity, I’m new to major gift fundraising, and struggle with