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As you know, securing recurring donations is an excellent way to create sustainable revenue for your nonprofit. While receiving a windfall from a major donor or hosting a particularly successful campaign is a reason to celebrate, setting up something like a monthly giving program or running a recurring donation drive now will give you even more reasons to celebrate in the future. 

But how do you encourage a donor to make a repeat donation? One way is to create an infographic and share it on your donation pages and in your appeals. 

Using infographics for your recurring donation drives

Infographics convey a lot of information in a short period of time — time that your donor is taking to decide how much and how often they want to give to your nonprofit. The sooner you can convince them how important your mission is and how their donation helps you carry out your mission, the better.

As you can see in the example above, your infographic should clearly lay out what the suggested donation amounts will achieve. When crafted thoughtfully and executed well, this information will encourage the donor to make a larger or recurring gift. 

A great example of getting it right is that infographic from the Lilongwe Wildlife Trust. The impact of their conservation drive is clearly displayed through the use of escalating amounts and simple drawings. The design is appealing and easy to understand.  

What to include on your infographic 

When choosing your donation amounts, organize them from the smallest amount to the largest amount. For each donation amount, highlight the tangible outcome the donation will have on your mission. The more specific you are, the more likely a donor will be to give.  

As in the example above, think about how you can use drawings or images to further drive home the impact the donation will have. 

Writing specific and compelling copy for your suggested donation amounts

The key here is specificity. Here are a few examples of how to make a more specific appeal.

While saying “$20 supplies mosquito nets” is a step in the right direction, think about how you can add another emotional element to that explanation. If your nets reduce the number of infants who contract and die from malaria, you could write something like “$20 supplies mosquito nets that protect infants from contracting malaria, one of the leading causes of death in the areas we serve.” See how much more that tugs at the heartstrings? 

Here’s another example: $50 buys one tent. How can you make an even bigger emotional impact? You might want to describe how the temperature falls in your area during the winter and how many people without shelter succumb to hypothermia. Then you can draw the connection that this tent will help prevent such an outcome. 

Creating imagery to accompany your donation amounts

If you don’t have a designer on your team, you can use a free software like Canva to design elements of the infographic or the infographic as a whole. If you have them on hand, you should use inspiring images that show how your team has carried out your mission. Alternatively, you can use a site like Fiverr to find a designer who can help you with your design needs. 

Last thoughts

Finally, the only way your infographic can influence donors is if they see it. Make sure you display your infographic everywhere your donors will be prompted to make a recurring donation — on your donation pages, on your home page, etc. 

And remember: Keep it simple. The whole point is to get the maximum amount of engaging information into the most user-friendly form possible. Take these recommendations, create a few infographics to test out, and see how they impact the number of recurring donations your nonprofit receives!  

Check out Bloomerang’s new suite of online fundraising tools to meet your donors where they are and start raising more money online.

The post Using Donation Page Infographics to Drive Monthly Giving appeared first on Bloomerang.

This article originally appeared in Bloomerang. See the original article here.

End-of-year fundraising season is upon us, and if you’re like most fundraisers out there, you’re probably frantically trying to write killer appeals. I bet you’re feeling the pressure too—and for good reason. With many nonprofits raising as much as half of their annual budget in December alone, there’s a lot riding on your success.  

Hours of writing, editing, rewriting, and testing go into crafting something that inspires donors to give. It’s no wonder that many fundraisers find themselves so exhausted by the time they send their appeals that the last thing on their mind is writing a heartfelt thank you message or reporting back to the donor on how their gift made an impact.

Trust me when I say that this is something you can’t afford to just put off until next year. One of the main motivating factors that influences donors to give is hearing about the impact they’ve made on your mission.  

However, according to Lynne Wester, “More than 80% of donors say they were never told the outcome of their gift.”  

In order to make time to thank donors and share the impact they made, you likely need to get some time back in your schedule. But how do you do that? 

In this post, I’ll share one way I’ve found to save time and boost donor retention at the end of the year.  

Write your appeal and thank you messages and report back to your donors all at the same time.  

One way to save time is to write all of your content at the same time.

Think about it. A good appeal describes a need and shares how the donor’s gift will be used. When you write your thank you message and the one you send reporting back on the impact they made, you should use that same language to communicate your appreciation.  

Resource: Want some help with crafting your thank you message? Here’s a cheat sheet of the dos and don’ts of writing a perfect thank you.  

What should you include in the impact message you send to your donors?

What should you include in that message that describes the impact your donor had on your work? 

In your letter or email, you should include: 

• A heartfelt thank you. Make sure this is as specific as possible. Use the data in your donor database to pull the exact donation amount and include that in the message. 
• A description of the need they helped meet. Again, this is a place to get as specific as possible. If your call to action included a specific ask, you need to address that specific ask in this message. 
• A short story of how the need was met. If possible, use a story to illustrate how the need was met. If you can include a video or photo, do so! Visuals go a long way in showing donors exactly how they made a difference.  
• Another note of appreciation. At the end of your letter or email, express your gratitude again. You want your message of appreciation to come across as sincere and really drive home how much they helped. Thanking them again is one way to do that.

Note: Although your automated acknowledgement might include a short thank you message, don’t rely on this as your main note of appreciation. Your donors deserve a separate thank you message! 

Here’s an example from a nonprofit that asked supporters to help them raise money for after school programs, which included homework help and tutoring services.

I hope this tip helps you inspire a sense of accomplishment in your donors and keeps them engaged with and invested in your mission for years to come! 

The post Try My #1 Time-Saving Tip for End-of-Year Fundraising appeared first on Bloomerang.

This article originally appeared in Bloomerang. See the original article here.

This post is part of a series on limiting beliefs. Read the previous posts on believing that your story doesn’t matter, thinking that success is selfish, being in a victim mindset, and living in fear.

One of the biggest things that holds people back is the thought that they don’t have enough time—to take the next step, make that phone call, complete that project, etc. Often it can feel like life is too overwhelming and there simply isn’t enough time to add one more thing to your to-do list. 

However, my first response to this is: If not now, when? 

Tomorrow isn’t promised. In order to start taking advantage of your time and thinking about how much you can get done, I want you to get really clear two things: the difference you’re hoping to make and the steps you need to accomplish that goal. 

Once you figure out those things, I want you to think about your story. Writing out and sharing your story will help you make the impact you’re hoping to have.

Why you shouldn’t put off telling your story

I’m wildly passionate about encouraging others to share their stories because I believe it’s through these narratives, insights, and perspectives that we’re able to create connections and the impact that makes a true difference. Telling our stories and leaving our legacies is one of the most important things we could ever do. 

When it comes to moving the needle on your nonprofit’s mission, in your development, and in your career, your story is a vehicle that can help you create that impact you want. Even if it’s as simple as writing a journal five minutes a day to preserve thoughts and memories, you should be documenting your memories and experiences. 

From a social impact standpoint, the amazing thing about storytelling is that once you’ve identified and crafted a few core stories, they start to do the work for you. Doing this work now will save you effort and time in the long run because the messages will stick longer with your audience and compel action faster than long-winded drip campaigns and fact-based sales ploys or campaigns. 

So when you start to worry that you don’t have time to work on your story or your goals, just remind yourself that taking time now will save you time in the future.

Now that you know how important it is to take the time to tell your story, I want you to identify time in your week where you can write down your stories and the ones you think will have the greatest impact on your life and work. Then, start sharing them! 

The post How to Manage Your Time to Better Serve Your Nonprofit and Your Community appeared first on Bloomerang.

This article originally appeared in Bloomerang. See the original article here.

Are your board members resistant to fundraising? Do you have a difficult time motivating them to participate in this essential activity—one that helps your nonprofit carry out its mission? 

One way to help your board members get over that resistance and discover the joy of fundraising is to show them that fundraising is really about telling and hearing stories, not asking for money.

However, before you can inspire them to become effective fundraisers, you must first take responsibility for their resistance. 

Did you prepare your board members for their fundraising role or were they brought onto the board with the reassurance they wouldn’t have to help raise money? If they weren’t prepared, that resistance is valid and something you’re responsible for combatting. 

Furthermore, if they don’t want to fundraise because they see that it’s something that you have trouble with, it’ll be even more difficult to motivate them!

Figure out how you feel about fundraising and use that information to help your board members get over their resistance to it. 

If you’re ambivalent about the board’s role in raising money for your nonprofit, they will be too. If you’re afraid of fundraising, they will be too.

So ask yourself: What role do you want the board members to play in raising funds? How do you feel about fundraising and are your feelings turning the board members off of fundraising? 

You can’t help your board members overcome their fears until you overcome yours. To get them excited about fundraising, you have to overcome your fear, find your passion, and share that passion with your board.  

Ease your board members into fundraising.

Most people fear the “F” word: fundraising. It can cause even the most capable board and staff members to panic or start sweating when they hear it. 

If you’re working with board members who haven’t been involved in fundraising in the past or with members who’ve done some fundraising previously but didn’t enjoy it, the best way to ease them into it is to do just that: Ease them into it. 

Don’t just tell them what they should do. Teach them how to do it. It’s your job to take your board members by the hand and show them how fulfilling and easy it can be to reach out and ask people to support your mission.

Change the way you talk about fundraising. 

Don’t talk about fundraising as a necessary evil. Instead, focus on how it changes lives. Your goal should be to move folks from thinking of asking for funds as a necessary evil (something that feels coercive) to thinking of it as a way to change lives and repair the world (something that feels permissive).

Fundraising is not an end in itself; it’s how you meet the goal. Think about fundraising as offering people an opportunity to satisfy their own desire to enact their values and do good in the world. If you and your board members don’t fundraise, you deny people the opportunity for joy and meaning. 

Tell your board members how storytelling can help make fundraising easier. 

  Your board members may think that fundraising involves memorizing a lot of facts and figures. Understandably, this might scare them. Drilling down into numbers is hard, and there’s potential for error. And who wants to look or feel stupid? 

That’s why you should show them how to fundraise through storytelling. Humans love to tell and listen to stories. It’s the perfect way to communicate your nonprofit’s impact and how the donor can help you achieve your goals. 

What stories can they tell? 

Here are three ways that board members can use storytelling to carry out their fundraising duties:

• Tell their personal story.
• Tell the organization’s story.
• Ask the donor to share their own story. 

When it comes to sharing their personal story, simply ask board members why they became involved with your nonprofit and why they’ve stayed involved. This connects folks to their passion, which will make it easier for them to share the story. Once you know the answers, help the board members prepare their stories in a way that creates an emotional appeal and a sense of urgency that will encourage donors to give. 

Sharing your organization’s story is even easier. You’ve got dozens of stories. You exist because of stories—stories of problems that your nonprofit is working to solve. Tell the stories of those you’re helping, how you’re helping them, and what role the donor can play in this work. Remember: The key is to make the donor feel empowered and know that their contribution is crucial to solving the problem at hand. 

Tip: Keep in mind that different stories resonate with different people so collect a variety of them. Also, it’s important to recognize that your board members might not have the same fundraising roles. 

The good news about talking to a donor about their story is that most people love to talk about themselves. Listen carefully to the donor’s values and consider how their values match your organization’s values. Then tell them a story that shows how their values match yours.

To understand their values, ask the donor questions like: 

• What drew you to this cause? 
• What keeps you up at night?
• What legacy would you like to leave behind? 
• When you hear about the problem we’re working to solve, how does this make you feel? 

Believe it or not, people’s attitudes about fundraising can completely change based on how you frame the task and how you approach the ask. 

Again, it’s not about asking for money. It’s about building and sustaining relationships in order to change the world. Once you present fundraising to your board members in this manner, you’re one step closer to getting them excited about raising money for your nonprofit.

The post How To Help Your Board Members Overcome Their Resistance To Fundraising And Turn Them Into Effective Fundraisers appeared first on Bloomerang.

This article originally appeared in Bloomerang. See the original article here.

Over the years, as we’ve spent more time on our phones and computers, peer-to-peer fundraising has become one of the core avenues through which individuals donate to and advocate for the nonprofits they love. It’s now one of the core online giving tools that nonprofits look for when searching for software solutions that will help them carry out their mission. 

In this guide, we’ll take a deep dive into the different types of peer-to-peer fundraising and how nonprofits can leverage this strategy to maximize revenue. 

Navigation

1. What is peer-to-peer fundraising? 
2. Types of peer-to-peer fundraising campaigns
3. Benefits of peer-to-peer fundraising
4. How to get started with peer-to-peer fundraising
5. Marketing peer-to-peer fundraising campaigns
6. Peer-to-peer fundraising ideas
7. Top peer-to-peer fundraising platforms
8. Tips for your next peer-to-peer fundraising campaign

To start, we’ll revisit the basics to make sure we’re all on the same page when it comes to peer-to-peer fundraising. 

What is peer-to-peer fundraising? 

Peer-to-peer fundraising (sometimes shortened to P2P fundraising) is a fundraising strategy in which individuals organize personal campaigns to raise money on behalf of a nonprofit organization. 

These campaigns are generally started by nonprofits, with the organizations recruiting volunteers to launch personalized campaign pages. The volunteers then reach out to their network of friends and family to collect donations for their campaigns. 

What is the difference between peer-to-peer fundraising and crowdfunding? 

While these two fundraising strategies share some important characteristics, peer-to-peer fundraising and crowdfunding are two separate strategies. 

Both crowdfunding and peer-to-peer fundraising require your nonprofit to rely on your network of supporters reaching out to their friends and family (usually by leveraging social media) in order to raise money on behalf of your nonprofit. 

The difference lies in how your campaign is set up and the way that it’s shared. While crowdfunding campaigns empower your supporters to share the same campaign page across multiple sites and platforms, peer-to-peer fundraising empowers your volunteers to launch their own personalized pages to raise funds on your behalf. 

[alt text: While crowdfunding and peer-to-peer fundraising are similar, they do have some key differences.]

This means that your peer-to-peer fundraisers can create a campaign page that includes personal information about their connections to your organization. Personal connections like this further encourage new supporters to give to the campaign due to their relationship with your fundraisers. 

Types of peer-to-peer fundraising campaigns

There are two primary types of peer-to-peer fundraising campaigns: rolling and time-based. 

Rolling campaigns

Rolling peer-to-peer fundraising campaigns operate without a time limit. They’re designed to raise a certain amount of money, and those funds don’t have to be raised by a set deadline. These campaigns may be tied to an event, but they’re more often operated independently.

An example of a rolling campaign is a continuously running peer-to-peer fundraising campaign dedicated to raising money for recurring expenses. For example, if you want supporters to have the option to raise money on behalf of your nonprofit at any time, you might set up a rolling campaign on your site that allows them to create a personalized campaign whenever they want and dedicate the revenue to your annual fund. 

Time-based campaigns

Time-based peer-to-peer fundraising campaigns are more common. These fundraising campaigns require that the funds be raised by a specific deadline. These campaigns are popular because they create a sense of urgency for your supporters to reach their personal goals and to help your nonprofit reach your overarching goal as well. 

These types of peer-to-peer fundraising campaigns are often tied to events. For example, an organization may launch a peer-to-peer fundraising campaign leading up to its annual walkathon. This increases the revenue associated with the campaign and further spreads the word about the event itself, encouraging additional signups. 

Benefits of peer-to-peer fundraising

Hosting a peer-to-peer fundraising campaign can be a very lucrative strategy for your nonprofit. It allows you to cast a wide net and gain donations from many different people at once. Plus, you have motivated and loyal supporters on your side helping raise even more money for your cause! 

It’s not all about the additional funds, though. Peer-to-peer fundraising campaigns also offer several opportunities for nonprofit organizations outside of raising money. 

These campaigns create opportunities such as: 

• Expanding your network. Because your supporters are reaching out to their friends and family, you’re able to naturally expand your network to those new supporters. They’ll get a sense of your brand and what your organization is about through their connection to the fundraiser who started their own campaign page. 
• Allowing supporters to get more involved. If you’re always reaching out to your supporters and asking for money, your supporters may start feeling like ATMs. Asking them to participate and volunteer to raise money on your behalf is not only easier on their wallets, but it also provides a new and unique way for them to show their support. 
• Engaging supporters virtually. Understandably, people have different comfort levels with regard to attending in-person events given the global pandemic and social distancing recommendations. Luckily, peer-to-peer fundraising campaigns can be launched and hosted entirely virtually. This means you won’t alienate any of your supporters by only offering an in-person event or campaign. 
• Growing your social media presence. Because these campaigns often spread like wildfire on social media, they naturally grow your nonprofit’s social media presence. Imagine a supporter runs across a campaign page started by one of your supporters via Facebook. After donating, they decide they want to learn more, so instead of closing the platform and opening a new window, they decide to navigate to your page on the same platform, where they view and follow your Facebook page. 

Before you launch your campaign, choose which goals are most important for your organization, both in terms of revenue and the above opportunities. That way, you can make decisions that will best target those specific goals and outcomes from the campaign. 

For example, you may decide to use your peer-to-peer fundraising campaign as a way to engage your current support base and increase your retention rate. In this case, you might set goals around what percentage of your current support base in your CRM solution you want to participate in the campaign. Then, you can specifically focus on encouraging supporters to participate, stewarding them, and showing your appreciation as they raise funds for your mission.

How to get started with peer-to-peer fundraising

Here’s how to start your peer-to-peer fundraising campaign.

1. Determine your campaign’s goals.

Chances are, you’ll have more than one goal that you’d like to accomplish. Determine all of your goals, then rank them in order of priority. 

For example, you might decide that you have four goals for your campaign: 

1. Raise money.
2. Steward existing supporters.
3. Expand your social media presence.
4. Expand your brand recognition.

From here, you need a revenue goal that will meet your needs. Let’s say that you want to raise $20,000. If you recruit 20 volunteers, you can encourage them to set a goal of raising $1,000 each for your campaign. If they’re successful, you’ll hit that $20,000 goal.

2. Choose a peer-to-peer fundraising platform.

Pick the software platform that will best help your nonprofit reach your peer-to-peer campaign fundraising goals. Look for a solution with customizability, gamification tools, and other features that will help you create the best possible campaign. Later, we’ll dive deeper into some of the options available.

If you already have a peer-to-peer platform on hand, start adding your campaign’s details to your main information page. This should cover the basics of your campaign, including your overarching goals and what the funds raised will support. 

3. Recruit your peer-to-peer fundraising volunteers.

After you know the campaign details, you can start broadcasting those details to your dedicated supporters. Present the campaign objectives and goals to them and start recruiting supporters to fundraise on your behalf. Offer the opportunity as a way to get involved with your nonprofit.

After you’ve recruited your supporters, provide them with training about how to best launch their own campaign pages and make the most of the opportunity. Focus on helping them create their own fundraising appeal. People tend to give money to a person rather than an organization, meaning their unique words and appeals will drive more support than a more generic message from your organization. 

4. Support your fundraisers.

Support your volunteer fundraisers during every step of your peer-to-peer fundraising campaign. Provide training before the campaign starts to show them the best ways they can set up their own campaign pages. Then, take additional steps throughout the campaign to show them how to take their campaign to the next level. 

For instance, you might recommend: 

• Making the first donation to the campaign to kick things off. This shows other supporters that they’re not starting from scratch
• Reposting the peer-to-peer fundraising page at regular intervals on their social media accounts 
• Using groups on social media to reach more people with similar interests 
• Leveraging other platforms like email and word of mouth to reach new audiences 

Regularly check in with your supporters to see how they’re doing and check in on their progress toward their individual goals. This will keep their motivation high as they continue to raise funds for your organization. 

5. Celebrate reaching your goal.

When you hit your goal, celebrate! Reach out to all of the supporters who helped fundraise on your behalf and thank them for their involvement.

On a smaller scale, when individual fundraisers hit their goals, reach out to congratulate them! Encourage them to continue raising money for the campaign in this same message so that they know they can keep going and surpass their goal. 

6. Thank all of your supporters.

After the campaign ends, it’s time to say a lot of thank yous. Don’t forget that those who raised funds for your organization are the true heroes of your campaign. Thank every donor for getting involved, and don’t forget to praise those who made those donations possible. 

To show your appreciation for your fundraisers, consider the following:  

• Write emails and letters thanking them for their support.
• Provide prizes for your top fundraisers.
• Send updates about the project they raised funds for.
• Send a survey to get their feedback on the campaign. 
• Create a special event for these fundraisers or invite them to participate in a VIP activity at an existing event. 

Reach out to everyone who donated and thank them for the contributions that made hitting your goal possible—just be sure you don’t lump these two segments together. Instead, create personalized communications depending on how they participated in your campaign to reach everyone on a personal level. 

To show your appreciation for your donors, you might consider the following: 

• Sending additional newsletters or information about your mission
• Following up with them via a phone call to say thanks
• Sending handwritten thank you notes

These appreciation strategies will close out the campaign and make sure it ends on a high note for everyone involved. It will also encourage people to get more involved in the future, increasing your organization’s retention rate for these types of campaigns.

7. Track key campaign metrics.

Directly after the campaign, build a report of the key metrics that determine your campaign’s success. 

Some of the metrics you might decide to analyze include your: 

• Average donation size
• Supporter retention rate
• Number of new donors who contributed
• Marketing platform success rate
• Average amount raised per fundraiser

Analyze these metrics and identify opportunities for improvement. Then, make a note of these opportunities for the next campaign. We recommend conducting this analysis directly after the campaign so that the details are still fresh in your mind. 

Marketing peer-to-peer fundraising campaigns

Marketing is a necessary part of any fundraising campaign, and it plays a significant role in your peer-to-peer campaign as you need to market to multiple audiences at once. 

First, you’ll need to market your campaign to recruit volunteers to raise funds on your behalf. Then, you’ll need to continue marketing to help reach your campaign goal. 

Target specific segments in your CRM. These segments will help you engage the appropriate audience with tailored messages designed to earn their support. You can even break these segments down further depending on the size of your campaign. 

Reach out to your existing supporters when recruiting for your campaign. Prioritize getting in touch with those who have volunteered for these types of campaigns in the past, those who have shown significant interest in the organization, and those who have previously supported campaigns funding similar programs. These supporters will be highly likely to pick up the torch and create their own campaign pages. 

After you’ve locked down your volunteers, reach out to all of your engaged supporters, alerting them about your campaign. Again, leverage segments to be sure you’re reaching these supporters with the right message. You may direct them to the campaign’s main giving page or refer them to supporters on whose campaign pages they can donate.

Luckily, there are a number of platforms you can use to reach supporters, no matter how they may engage with your peer-to-peer fundraising campaign. 

Consider how you can use: 

• Social media. Social media is the perfect platform for long-form content, including stories, photos, videos, and combinations of the three. Advertise your upcoming opportunity on your social media platforms and provide links for supporters to get involved.
• Email. Email is one of the most used platforms for communication in the nonprofit sector. Write thoughtful emails to various segments, personalizing each one to capture the supporters’ attention, and direct them to create their own peer-to-peer fundraising pages. 
• Direct mail. Send letters to your supporters (just make sure that they’re personalized). Direct them to online opportunities where they can sign up to become a peer-to-peer fundraiser. If you have an event associated with the campaign, go ahead and invite them in this letter as well! 

On each of these platforms, use storytelling strategies to capture the reader’s attention and encourage them to get involved. The hero of your story, for instance, could be the constituent that you’re working with to build a home. Then, you can explain how their success is vital to your organization’s mission. 

In your peer-to-peer campaign, explain and teach the basics of storytelling to your fundraisers. They can then leverage these principles on social media and other marketing platforms to gain their network’s attention. 

Peer-to-peer fundraising ideas

Peer-to-peer fundraising campaigns can take many forms. Consider your development plan and the type of campaign that will best fit your needs. 

Here are a few of the most common fundraising ideas that you can use for your peer-to-peer campaign.

5K race

Use your peer-to-peer fundraising campaign to spread the word about the event and encourage participants to launch their own personal campaign pages. That way, even those who can’t attend are able to participate and support your cause. 

Walk-a-thon

Similar to your 5K race, you can encourage your walk-a-thon participants to raise funds for your cause before and during the event. Direct supporters to set up peer-to-peer pages and ask for pledges based on the distance they walk (i.e. $5 per number of laps or miles). 

Sports tournament

Sports tournaments are exciting opportunities that encourage people to come out and support their local teams. Ask each team to set up their own fundraising page as a part of your peer-to-peer campaign so supporters can cheer on their favorite team and show support by contributing to the campaign. The team that wins the tournament and the one that raises the most money for your nonprofit should receive a reward. 

Team sports

Raising money for a single sports team is another great way to leverage a peer-to-peer fundraiser. Let’s say your nonprofit organizes a pick-up kickball game to raise money. Each team member can go out and raise funds in their own personalized campaign page leading up to the big game. Be sure the winner gets a prize! 

Read-a-thon

Read-a-thons are perfect peer-to-peer fundraising opportunities for kids. Encourage them (with the help of their parents or guardians) to set up a campaign page and ask for sponsorships for the number of pages they read in a set period of time.

Holiday party

Your nonprofit’s holiday party is an exciting time for your organization. Invite supporters to attend and raise money leading up to the event. You might even offer a discount for entry (if you require an entry fee) for supporters who raise a certain amount of funds. 

Merchandise campaign

Merchandise campaigns are special types of peer-to-peer campaigns where you sell merchandise to raise donations. Your supporters create their own campaign page connected to your organization. Then, when the supporters’ friends and family make a donation of a certain size, they’ll receive a t-shirt, mug, or other branded merchandise.

Top peer-to-peer fundraising platforms

To host an effective peer-to-peer fundraising campaign, you’ll need a platform that allows you to customize each campaign page and raise funds for the organization. We recommend the following platforms. 

Kindful

Kindful, a Bloomerang product, is our favorite peer-to-peer fundraising platform on the market. With Kindful’s comprehensive peer-to-peer fundraising platform, you can empower team leaders to customize their pages and encourage their network of friends and family to contribute. 

Use this platform to encourage your fundraisers to customize their fundraising page with goals, images, and a message that resonates with their following. For instance, you can tell your fundraisers to share their connection to your cause on their fundraising page. This strategy is effective because, as we mentioned above, peer-to-peer donors tend to give to the person rather than the organization. 

The best part about Kindful? It integrates with Bloomerang. This integration allows your nonprofit to collect and track key metrics about the campaign, save engagement details directly to individual donor profiles, and ensure you reach out to follow up with each donor after the campaign.

Bonfire

Bonfire is a t-shirt fundraising platform that offers peer-to-peer functionality as a part of its merchandise fundraising tools. Your nonprofit can design a t-shirt, sweatshirt, mug, or other merchandise items to be provided as a part of your campaign. 

When someone contributes a certain amount of funding for your campaign, they’ll receive a merchandise item in return for their gift. This adds an additional incentive to give and to donate a certain amount.

Donately

Donately is an online giving tool that offers several donation options for nonprofit campaigns, including peer-to-peer fundraising. The peer-to-peer fundraising pages offered by Donately are simplistic in design, which makes it easy for supporters to share their individual campaign pages with their network of family and friends. 

The platform comes with a self-service donor dashboard so that supporters can monitor their campaigns and make sure they’re on track to reach their goals. 

Classy

If you’ve been working in the nonprofit sector for a while, you’ve likely heard of Classy. This platform is one of the most well-known in the industry for peer-to-peer fundraising. Classy offers a quick and easy-to-use platform that helps fundraisers get up and running quickly with their own donation pages. 

Classy allows your organization to send automated emails, reminding supporters to reach out to their network of friends and family on a regular basis for donations or to provide training materials to boost the campaign further. 

OneCause

OneCause is a fundraising platform that specializes in nonprofit auctions but also offers the tools necessary for a number of different fundraising campaigns. Leading up to your auction, you can take advantage of their other peer-to-peer functionality to maximize revenue.

If you frequently host auctions alongside peer-to-peer fundraising opportunities, OneCause might be the platform for you! 

Qgiv

Qgiv also offers a number of fundraising tools that your organization can use in various campaigns, including for your peer-to-peer fundraising campaign. Their campaign pages are also easy to use and customizable to encourage more donations. 

They offer gamification tools like leaderboards and fundraising thermometers. This provides further incentives for donors to give and motivation for your fundraisers to continue reaching out to their networks. 

SalsaLabs

SalsaLabs offers peer-to-peer fundraising as a part of their suite of fundraising tools, SalsaEngage. In addition to peer-to-peer fundraising, this platform offers digital marketing tools, advocacy software, and online fundraising pages. This means you can combine these tools to maximize your campaign’s fundraising potential. 

If your organization is looking for a comprehensive fundraising platform to meet several of your fundraising goals, SalsaLabs is an option to consider. 

Tips for your next peer-to-peer fundraising campaign

Peer-to-peer fundraising can be challenging, especially if you’re new to it. That’s why we’ve compiled several tips that you can use to maximize your campaign and help you succeed. 

Here are our top tips for success: 

• Remember your fundraiser is the true hero of your event. In your follow-up communications after your fundraiser, prioritize thanking these supporters and stewarding them. They are the heroes who raised the money during the campaign, so they deserve recognition. This will help retain these supporters and engage them for the long haul. 
• Encourage fundraisers to personalize campaign pages. Provide training materials for your supporters, instructing them on how to personalize their campaign page. Advise them on what content works best for peer-to-peer pages. For instance, images that feature the fundraiser at a nonprofit event would be ideal, but there are lots of options for the feature image. The message should also be personalized so that your fundraiser engages their network of followers with a story about their personal experiences with your cause. 
• Leverage fundraising thermometers. Fundraising thermometers allow your donors to see exactly how much impact their gifts have toward your goal. This provides an incentive for donors to give. Choose an attractive thermometer and feature it on various campaign pages and on your nonprofit’s website. 
• Use leaderboards to gamify the campaign. Turn your peer-to-peer fundraising campaign into a competition by adding leaderboards to the mix. Rank your leading fundraisers for everyone to see and celebrate your top earners. After the campaign, award the winner with a prize. 

Using the right online giving tool is essential for ensuring you can enact these various peer-to-peer fundraising tips. Prioritize the features that you want as a part of your peer-to-peer campaign, then be sure the software you ultimately use has those features included. 

Wrapping Up

Peer-to-peer fundraising is a useful fundraising tool that your organization can use to raise funds, increase your retention rate, and ramp up to fundraising events. Not only that, but as a virtual campaign opportunity, it’s the perfect fundraising opportunity to raise money in the midst of a pandemic. 

Use the tips and tricks in this guide to make sure your fundraising campaign is as effective as possible to maximize your funding and engagement. If you’re looking for even more information about fundraising and how peer-to-peer fundraising will fit into your overall strategy, check out these additional resources: 

• The Ultimate Guide to Nonprofit Strategic Planning. See how peer-to-peer fundraising campaigns will fit into your nonprofit’s strategic plan by reviewing this guide.
• A Guide to Donor Retention. Peer-to-peer fundraising campaigns provide an engagement opportunity for your supporters. See how increasing your donor retention rate just a little bit can make a huge difference with this guide. 
• Donor Segmentation | Comprehensive Guide + Tips for Success. One key to success for your peer-to-peer fundraising is reaching out to your target audience with a message that resonates with them. This segmentation guide provides further insight.

The post Peer-to-Peer Fundraising | A Nonprofit’s Guide for Success appeared first on Bloomerang.

This article originally appeared in Bloomerang. See the original article here.